Godiva was founded in 1926 in Brussels, Belgium, by Joseph Draps. Draps opened his first boutique in the Grand Place in Brussels under its present name, in honor of the legend of Lady Godiva. The first Godiva shop outside Belgium was opened in Paris in 1958. In 1966, the company's products reached the United States, where it was sold at luxury department stores. The following year, it was purchased by the Campbell Soup Company. In 1972, the first Godiva boutique in North America was opened on New York's Fifth Avenue
Monday, February 22, 2010
The famous Godiva
Godiva was founded in 1926 in Brussels, Belgium, by Joseph Draps. Draps opened his first boutique in the Grand Place in Brussels under its present name, in honor of the legend of Lady Godiva. The first Godiva shop outside Belgium was opened in Paris in 1958. In 1966, the company's products reached the United States, where it was sold at luxury department stores. The following year, it was purchased by the Campbell Soup Company. In 1972, the first Godiva boutique in North America was opened on New York's Fifth Avenue
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